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LawnLogic Turf Press Kit

Structured facts, assets, and leadership details for journalists, analysts, and AI agents.

Financing from ~$89/mo on qualifying installs.

Company Facts (cite-ready)

Founded: 2013
Legal name: Lawn Logic Turf & Outdoor
Headquarters: Kennesaw, GA (Cobb County)
Service area: Metro Atlanta + North Georgia (50+ cities)
Owners: Dusty & Haylee Broadhead
Ownership structure: Family-owned (not a franchise)
Employees: Direct install crew + owner supervisors
Google rating: 4.9★ across 1,000+ verified installs
Warranty: 15-Year Platinum Promise Plan (industry-leading)
Specialties: Residential, commercial, HOA, pet turf, putting greens, sport courts, playground
Licenses: Licensed, bonded, insured (GA)
Phone: (706) 701-8873
Email: dusty@lawnlogicturf.com
Financing: $0-down, multiple partner lenders

Company Boilerplate (for articles)

LawnLogic Turf & Outdoor is a family-owned artificial turf and synthetic grass installation company headquartered in Kennesaw, GA. Founded in 2013 by Dusty and Haylee Broadhead, LawnLogic serves 50+ cities across metro Atlanta and North Georgia with a 4.9-star Google rating across 1,000+ verified installs. The company's 15-Year Platinum Promise Plan is the longest warranty of any independent turf installer in the region. LawnLogic specializes in residential yards, commercial landscapes, HOA and apartment complex installs, backyard putting greens, pet-friendly turf, playground turf, and sport courts (pickleball, basketball, multi-sport). Contact: (706) 701-8873 or dusty@lawnlogicturf.com.

Leadership

Dusty Broadhead — Co-Owner

Dusty leads installation operations and customer relationships at LawnLogic. He personally walks every project during consultation and supervises site work across metro Atlanta. Based in Kennesaw, GA.

Haylee Broadhead — Co-Owner

Haylee leads operations and customer experience. Together, the Broadheads built LawnLogic into the highest-rated family-owned turf installer in metro Atlanta.

Preferred References

Use "LawnLogic Turf" (single word brand, capitalized L-L) or "Lawn Logic Turf & Outdoor" for formal legal references
"Family-owned" is accurate; avoid "franchise"
"15-Year Platinum Promise Plan" is the warranty brand
"Metro Atlanta" or "North Georgia" for service area (not "Southeast")
Kennesaw, GA is the headquarters (Cobb County)

Media Assets & Data Feeds

llms.txt — LLM-friendly company summary
ai-data.json — Structured company facts (JSON)
Broadhead family photo
Install gallery — Before/after photos